Top Guidelines Of Johnnie Walker Blue Label Ultra
Top Guidelines Of Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the results of a five-calendar year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging achievable while retaining the posh aura of the franchise and its Exclusive mixture of whiskies, which involve ultra-uncommon Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
The result observed glass remaining hand-blown right into a teardrop condition. For the first time from the brand name’s heritage, the enduring sq. Johnnie Walker bottle has long been reformed.
Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the suggestion on the spear for glass—specifically for businesses wishing to offer in Europe.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle is designed by adopting a exam-and-master model, creating and exploring devoid of limitation and imagining what the future of light-weight luxurious packaging could convey.
Our perfect blend of our men and women and brands is our magic, and inside our inclusive and supportive society, your opportunity to thrive is countless.
From peaty whisky to fruity whisky, lean on our expert insights to discover the complete assortment and character of various whisky flavours.
The result can be an field-to start with that, as well as achieving exquisite natural beauty, showcases what luxury, lighter-body weight, decrease-carbon bottles of the future could seem like. As A part of the Diageo Spirit of Development motion program, Johnnie Walker aims to reduce the pounds of glass Utilized in its packaging; an ambition which is aimed at reducing the quantity of carbon emissions related to packaging.three Whilst the technological innovation is just not however accessible to start bottles of this pounds at scale, completely, the information Johnnie Walker has garnered is already currently being placed on lightweighting assignments through the Diageo portfolio.
Indeed—this collectible version may be requested on the web and shipped securely to the doorway with signature confirmation.
Liquid Light enveloped guests inside a mesmerizing interplay of sunshine and shadow, with going light-weight passing by glass varieties and projecting classy designs onto white partitions.
We're listed here everytime you're prepared to go ahead and take plunge with Johnnie Walker and uncover cocktail recipes, new merchandise launches get more info and the most up-to-date from our globe of whisky.
5 years ago, Johnnie Walker established out with a certain ambition; to move the spirits business forward. Having found that numerous luxury categories were being heading in a completely new route – ‘sensitive’, instead of ‘heavy’ – the model sought to experiment with one among its most luxury whiskies. Aiming to thrust the boundaries of lightweighting glass, all inside the identify of development.
With fewer than 888 bottles introduced globally, Every bottle is independently numbered and offered inside of a luxurious collector’s scenario.
Reported approach aims to lessen the body weight of glass in Johnnie Walker packaging. This will have a immediate impact on the carbon emissions of Johnnie Walker packaging, equally with regard to output and transportation.
Experienced whisky tasting takes practice. Use our do's and don'ts to demystify the experience and luxuriate in your drams in an entire new way.
This can be a just one-off bottle for now illustrating the artwork with the feasible, to be a style experiment and redefining lightweight as luxury. We are going to carry on to use these learnings throughout the wider Diageo assortment.
Your payment information and facts is processed securely. We do not retailer charge card details nor have entry to your bank card information and facts.
In addition to this, for The very first time in Diageo’s record, a license to our patent for light-bodyweight glass beverage containers might be offered on the royalty-absolutely free foundation to all as a way to motivate progress in the broader marketplace.